Does Loreal Own Olaplex?

Is Loreal Smartbond as good as Olaplex?

Smartbond prevents further damage, and may help slightly with rebuilding those protein bonds that cause hair damage, but Olaplex is the only product that specifically targets them for repairing.

Olaplex is usually more expensive than Smartbond, but the difference is not dramatic and varies depending on your location..

What is the difference between Olaplex and Smartbond?

L’Oréal Professionnel Smartbond is a two-part, in-salon treatment that protects and strengthens hair during the coloring and/or lightening process, and is touted to brighten and soften dyed hair over time, whereas the in-salon (and at-home) Olaplex system rebuilds the damaged disulfide bonds (the stuff that gives your …

What is comparable to Olaplex?

5 Olaplex Alternatives For Seriously Damaged HairION Absolute Perfection Booster. ION’s Color Brilliance Absolute Perfection repairs and helps to generate new bonds for stronger hair. … Matrix Repair. Re-Bond. … Brazillian BondBuild3r Reconstructor Treatment. … Redken pH Bonder. … BRAE Bond Angel Bond Multiplier Treatment.Nov 3, 2018

Why did Olaplex sues L Oreal?

The court’s decision prompted L’Oreal – which has consistently argued that it independently conceived of the products at issue and did not, as Santa Monica, California-based Olaplex alleges, “willfully copy the technology without authorization to create three slavish knockoff [products]” in furtherance of a scheme of …

Is Fibreplex as good as Olaplex?

Because it is excellent for reconstructing the internal structure of the hair and is cheaper than Olaplex. Meaning, that for dyed hair which is always submitted to the heat from flat irons and hair dryers, I recommend Fibreplex.

How often should I Olaplex?

For this kind of damage, we recommend doing OLAPLEX treatments as often a possible. OLAPLEX is a bond builder, not a conditioning treatment or protein treatment, allowing extensive use, the minimum is once weekly. Start with two treatments a week then go from there.

What company owns Olaplex?

Advent InternationalBOSTON & SANTA BARBARA, Calif. –(BUSINESS WIRE)–Advent International (“Advent”), one of the largest and most experienced global private equity investors, today announced that it has agreed to acquire Olaplex, a prestige and professional hair care brand.

Is there a cheaper alternative to Olaplex?

Conclusion. If you are looking for the least expensive alternative to Olaplex 3 two excellent options are the OGX Bonding Plex or the Knight and Wilson Pureplex. They are both the cheapest at home hair treatments available that are similar to Olaplex No. 3.

Can I overuse Olaplex?

Can you overuse Olaplex? No—you can use Olaplex as often as you like, says Cherry. “Since we break these bonds in our hair every day, there is always work for Olaplex to do.

Is Olaplex worth the money?

Olaplex helped me completely avoid that this time. I had two bleaching sessions, each followed by Olaplex and my hair does not feel damaged in the slightest. Olaplex allowed me to significantly lighten my hair while keeping its integrity and curly magic. So yeah, I’d say Olaplex is worth it.

Can you use Smartbond without Colour?

SMARTBOND is suitable for all hair-types and textures, whether you have colour or not. If you do not have in-salon colouring services or you have no colour on your hair you can still hugely benefit from SMARTBOND.

What is the best hair bond builder?

Bond Fortifying ProductsThe most popular: Olaplex Hair Perfector. … Vegan and cruelty-free: IGK Antisocial Overnight Bond-Building Dry Hair Mask. … Younger-looking hair: Alterna Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Mousse.More items…